Word of mouth is the most powerful marketing tactic, which can either help or hinder companies. Every visit and encounter between you and your staff with a customer is categorized and ranked by the customer. If the service is good or bad, it will be remembered and most likely be talked about. If the visit is non-eventful run of the mill encounter it is not thought about twice. It seems to me that the majority of my conversations with family, friends, and co-workers lead to places we have just been, places we want to go because we heard good things about it and always leads into places we will never go to again because of the service or quality.
“The average person who has a bad-service experience tells at least nine others about it and l3% of complaints relate their experience to more than 20 other peoples. In comparison, people who receive an excellent service only tell three or four others about it" - Research Institution of America
Triggering a Good Experience
- Be personable
- Make connection with customer make them feel like their business matters
- Listen to your customers
- Empathize with customers
- Exceed customer expectations
- Stay proactive and keep gathering customer service ideas
- Employee satisfaction directly correlates to quality customer satisfaction
Management at Culvers Connects
I had a memorable experience at St. Albert’s Church bazaar where the Albertville Culver’s catered in a stand. I have always enjoyed Culvers because of their great quality food and friendly service but at the bazaar, their service went above and beyond especially being out of their element with limited supplies on hand. My family and I ordered four corndogs and a pulled pork sandwich. The corn dogs were brought out to our table promptly but too promptly, I bit into mine and found that it was cold. I pondered just eating it but decide to take mine back so Culver’s was aware that their cooking time needed to be tweaked.
I brought it back to the counter where they apologized profusely and said that they would bring one out right away. Shortly after I sat down a Culver’s employee had followed me back and asked about the condition of our other corndogs we informed him that they were all cold but too hungry to wait for new ones. He apologized again and offered to bring out four new ones, which we declined since the other three were already devoured.
Management then made the decision and brought us over not just one but four new-cooked corn dogs. We were all pleasantly surprised by this gesture and commented on how this kind of exemplary service is needed at more places in order to gain customer loyalty. Thanks to Culvers initiative, they retained 5 loyal customers
Importance of Good Customer Service
- Customer retention
- Customer referrals
- Trigger a good experience worth talking about